Entrepreneurship

EMBRACING YOUR PATH: Exploring Traffic Options in 2024 for Health Coaches Who Dislike Social Media Marketing

In the era of digital marketing, social media has become an influential tool for businesses to expand their reach and connect with their audience. However, not everyone resonates with the idea of social media marketing. If you find yourself feeling doomed or overwhelmed by the thought of diving into the social media realm, fear not! There are alternative avenues to explore when it comes to driving traffic and growing your coaching practice.

In this blog post, we will delve into four types of traffic options: Social Media, Search, Partnerships, and Paid Traffic, offering insights and guidance for health coaches who may not resonate with today’s social media marketing.

1. Social Media Traffic:

While social media platforms like Facebook, Instagram, LinkedIn and Twitter can be powerful tools for promoting your coaching services, they are not the only means of generating traffic. However, it is essential to note that social media can provide a sense of community and facilitate engagement with your target audience. If you decide to dip your toes into social media marketing, focus on platforms that align with your coaching niche. Utilize hashtags, engaging content, and community interaction to foster meaningful connections with potential clients.

2. Search Traffic:

Search traffic, also known as organic traffic, is the result of search engine optimization (SEO) efforts, the most notable search engine being Google. By optimizing your website and creating valuable content, you can rank higher in search engine results pages (SERPs). This type of traffic requires patience and consistency, but it can yield long-term results. Invest time in keyword research and create content that addresses your target audience's pain points and questions. By providing value and optimizing your website for search engines, you can attract relevant traffic and establish yourself as an authority in your coaching niche.

3. Partnerships:

Collaborations and partnerships with other professionals in your industry can be a fantastic way to expand your reach and tap into their existing audience. Seek out potential partnerships with complementary health and wellness professionals, such as nutritionists, therapists, or fitness trainers. Consider guest blogging, joint webinars, podcast appearances, or co-creating content together. These partnerships can drive traffic to your coaching practice, while also fostering credibility and trust within your target audience.

4. Paid Traffic:

Paid traffic encompasses various methods, such as pay-per-click (PPC) advertising, display advertising, influencer collaborations, and sponsored content. This avenue allows you to directly target your ideal audience and reach potential clients who may not have encountered your coaching services otherwise. If you opt for paid traffic, ensure that you have a clear understanding of your target audience and design compelling ad campaigns that resonate with them. Monitor and optimize your campaigns regularly to maximize your return on investment (ROI).

Putting it all together

By now, you’re probably thinking: feeling doomed for not enjoying social media marketing is unnecessary. As a health coach, you can still thrive and attract clients by exploring alternative traffic options. Social Media, Search Traffic, Partnerships, and Paid Traffic provide diverse opportunities to generate leads and grow your coaching practice. Embrace the options that align with your strengths and values and avoid overwhelm by only choosing only one or two traffic options to get started. Remember that success can be achieved through multiple avenues, including hiring a social media expert.

Are you ready to take your coaching practice to new heights? Sign up for our Confident Coach Mentorship Program exclusively for health coaches below and get the latest information on upcoming events, resources, and programs!

Note: This blog post aims to provide guidance and inspiration for health coaches who may not resonate with social media marketing. Remember, every journey is unique, and finding your authentic marketing style is crucial for long-term success.

Disclaimer: The information provided in this blog post is for educational purposes only and should not be considered as professional advice.

UNLEASHING ENTREPRENEURIAL CONFIDENCE: The One Strategy You Haven't Tried

Entrepreneurship can be a challenging journey that requires a lot of preparation, perseverance, and, most importantly, confidence. Unfortunately, many entrepreneurs struggle with self-doubt and a lack of confidence in their business ventures, leading to missed opportunities and potential failure. Not only can this leave you feeling defeated over and over again, it can also have an adverse effect on your health. While there are many potential causes of this lack of confidence, research suggests that the root cause is often deeper than most may realize. 

What’s really causing this problem?

 If you’re not getting the results you want in life or business, the problem can be seated at the core of our identity. Identity level issues are often subconscious, deeply ingrained beliefs and values that shape how we see ourselves and interact with the world around us. These beliefs and values can be formed early in life and can be challenging to identify and change. However, research-backed hypnosis can be an effective tool for discovering and reprogramming the belief system of the subconscious mind and helping entrepreneurs build the confidence they need to succeed.

Really? I Thought Hypnosis was Fake!

As modern medicine and psychology evolved, so did hypnotherapy. The American Medical Association recognized hypnosis as a medical procedure in 1956, finding it appropriate for use during surgery and medical treatments and procedures. Studies have also shown that hypnosis can be a powerful tool for transforming limiting beliefs and behaviors. In fact, research has found that hypnosis can be effective in treating a range of issues, including anxiety, depression, and even chronic pain. This suggests that hypnosis can be a valuable tool for entrepreneurs struggling with confidence and self-doubt.

Okay, Who Uses This Stuff, Anyhow?

Many famous entrepreneurs have used hypnosis as a tool to help them achieve success. For example, self-help guru Tony Robbins has credited hypnosis with helping him overcome his own limiting beliefs and achieve his goals. Similarly, billionaire entrepreneur Elon Musk has been known to use hypnosis to help him stay focused and motivated.

At Love Energy Wellness, LLC, we understand that confidence is key to entrepreneurial success, finding clarity, and achieving the vision of who you want to BE. That's why we developed our NeuroTRUST Method program, which uses research-backed hypnosis techniques to help entrepreneurs transform their subconscious beliefs and build the confidence they need to succeed. Our program is designed to help you identify and overcome the root causes of self-doubt, empowering you to achieve your goals and thrive in your business.

So, What’s next?

If you're an entrepreneur struggling with self-doubt and a lack of confidence, we encourage you to take the first step towards transformation by scheduling a free call with one of our hypnosis experts. During this call, we'll help you understand how our program works and how it can help you achieve lasting transformation. Don't let self-doubt hold you back any longer – take the first step towards confidence and success today.

The Missing Jet Fuel for Propelling Your Integrative Health Business Skyward

Not having the right chemistry in your new business is like a new economy airline not knowing they need high octane jet fuel to actually get the plane off the ground. 

Why Most Businesses Fail

According to the Bureau of Labor statistics, about 20% of new businesses fail in their first year, and 50% of new businesses fail by their fifth year. A few major factors are their inability to be competitive, to stand out with value, and to have unwavering confidence in their success. Successful entrepreneurs know they need to have a proven advantage to gain momentum and stand out in today’s noisy and saturated marketplace.

All the moving parts required for a successful business can be overwhelming in and of itself, not to mention getting in our own way. As Integrative Health Practitioners, it can be easy to fall into damaging thinking patterns like:

  • “Do I have what it takes to be a successful entrepreneur?”

  • “Do I actually know what I’m talking about to help others live healthier lives?”

  • “I could NEVER go live on my Instagram, that’s too scary.”

  • “I feel like I haven't learned enough to help people yet.”

  • “I need this other certification before I can start.”

Does any of this sound familiar to you? Thoughts are energy, and if that’s the energy you’re projecting out from your new business, how will that be received by prospects? What would you hope to gain from staying in that energy? Staying safe in your comfort zone is one answer. More on that in a moment. 

Of course we will never learn all there is to know in a vast and endless universe, but what we often forget is that we know so much more than we realize and are already well equipped to be of service to humanity with our skills and unique gifts.

And yet, we can still catch that inner voice constantly doubting ourselves and keeping us stuck in a holding pattern. Why is that?

You were programmed as a child

The answer lies in neuroscience, and here’s one reason why. Starting from childhood, primarily from birth to age seven, children are in a constant learning brainwave state called Theta (4-8 Hz), similar to a state of deep meditation. This is when we begin to take in information and stories, much like a computer download from our environment such as parents, families, teachers, doctors, and other authority figures we look up to. We hear stories about who we are, how we should be, what’s possible, and how the world works. When it comes right down to it, EVERYTHING is just a made up story in our minds. EVERYTHING.

Money Mindset and the Plastic Brain

Most people want more money so let’s use some common money stories for instance. I’m sure you’ve heard the saying “money doesn’t grow on trees” or “we can’t afford that”. Now let me ask you this: have you ever paused to consider what these indoctrinated beliefs and money stories have been costing you for years or decades? The answer could be in the millions!

The truth is, these types of limiting beliefs, if repeated enough, begin to create neural “pathways” in the brain, much like animals taking the same path through a field. The thoughts are literally wiring new electrical pathways, pathways of least resistance as they become stronger with each recurring thought. 

Eventually, the brain doesn’t even consider other options – it recognizes the path that’s there, the one with the least resistance and doesn’t think twice about it. The brain is an amazing tool of automation for energy conservation, safety, and survival. The good news is something known in science as neuroplasticity. The brain is malleable like plastic and can be rewired. 

Research demonstrates that 90% of our day is automated by our dominant level of consciousness, which operates on those programmed beliefs.

This is why you can take all the coaching programs you want, but unless you’re strategically rewiring those neural pathways towards what you want, your mind will always revert back to the old and familiar patterns of thinking because the brain loves the familiar and it loves predictability.

How can you strategically rewire your neural pathways?

Programs such as our unique NeuroTrust Method can help. TRUST is an acronym for Transformational Reprogramming for Unlimited Success Technique.  At the core of this proven method is clinical hypnosis, which can safely and quickly bring you your model of success. It’s truly life changing and a much more effective technique than traditional single-session hypnosis methods. 

Confirmation Bias

Confirmation bias is the tendency of people to favor information that confirms their beliefs, hypotheses, and what they first learned about something.

Before you recall on your first impression of stage hypnosis used for entertainment, I’m not talking about someone clucking like a chicken, forgetting who they are, or magicians standing on a rigid assistant across two chairs, or even someone in a movie stuck in trance because their hypnotist died during the session.

Although stage hypnosis is a reality and sometimes hilarious, that’s not what we’re talking about here. You’re not alone; years ago, this was my first impression of hypnosis too!

First, let’s debunk any misconceptions with a conversation about what Clinical Hypnosis is NOT.

What hypnosis is NOT:

  • Stage hypnosis as comedy or dramatic demonstrations

  • Hollywood portrayal for entertainment

  • Amnesia

  • Mind control

  • Truth serum

  • Being stuck in trance

So then what is hypnosis?

You may have heard the saying that “All hypnosis is self hypnosis” but what exactly does that mean? It means the consulting hypnotist is not in control of the hypnotized client, only a guide on the journey through the process of teaching how to enter a heightened state of awareness and suggestibility and down from a conscious brainwave state called Beta (14-30 Hz) into that deep meditative Theta frequency we mentioned earlier. Basically, no one is in hypnosis unless they choose to be. Only then can the changes begin to occur at the subconscious level and achieve the desired results. 

It is the purpose of the consulting Hypnotist to unlock the power of the subconscious mind to respond accordingly to the conscious mind thinking.

Is there actually efficacy in hypnosis?

Clinical Hypnosis is a scientifically proven, goal-oriented technique that involves the focus of one's attention and response to positive suggestions. It is a state of active, unconscious learning and heightened awareness when communication with the mind is elevated. In a moment, you’ll learn more about what the NeuroTrust Method can help with, but first let's dive into what hypnosis experience is like. 

Hypnosis has been described as a pleasant combination of talk therapy and guided meditation that can create immediate and lasting results.

You’re probably wondering what the NeuroTrust Method feels like. 

It feels:

  • Easy

  • Natural

  • Relaxing

  • Refreshing

  • Like daydreaming

  • Like creating something wonderful

  • Similar to the feeling of being immersed in a good movie

  • Like accessing the deeper subconscious mind

  • Like confidence and surety

Who uses hypnosis professionally?

Hypnosis has been used in professional athletics and became quite popular through the 1990s and early 2000s. Among the advantages, the application was used to restructure cognitive processes, improve response times, enhance performance, and reduce recovery time. 

It's also remarkable how many celebrities and CEO’s have used hypnosis, some paying upwards of $25,000 for 2-hour sessions. This goes for many top executives, actors, directors, and producers who saw a return on their investment.

Another interesting application for hypnosis has been used to provide support for skills and improved focus, patience, and awareness to win professional poker World Championships. Talk about a win-win situation!

Of course there’s sometimes a dark side to such powerful methods.  Some people have been known to use hypnosis unethically for persuasion and influence. It's even been theorized that some presidencies in the United States were won using hypnotic language and neurolinguistic programming (NLP) techniques. 

As I mentioned earlier, my first experience with hypnosis was being in an audience at a comedy show and witnessing just how powerful it can be. I wont get into specifics but for years after, I vowed that I would never volunteer to be hypnotized. 

Fast forward a couple decades when one of my coaches suggested that I use hypnosis to accelerate my progress and I voiced my objections citing those specifics. Being a former Army Ranger active on the front lines of the war in Somalia, he explained how undergoing hypnosis prior to a mission to stay laser focused on the outcome was the reason he was still alive to tell the story. So even the military special forces use hypnosis as a winning advantage.

What can The NeuroTrust Method help with in my life? 

Research studies have proven that hypnosis can help with breakthroughs like:

  • Laser-like Focus and Clarity

  • Confidence and Self Esteem

  • Removing Self-sabotage behavior 

  • Worthiness

  • Self-love

  • Healing

  • Inner peace

  • Pain relief

  • Racing thoughts and Anxiety

  • Personal performance

  • Public Speaking Confidence

  • Habit Transformation

  • Money mindset

  • Releasing Fears and phobias

  • Weight loss

  • Creating your future self (My favorite!)

  • And so much more!

How do I discover more about how hypnosis can help me specifically?

Let’s start with a conversation. Most people want to learn more about our ethical NeuroTrust Method before getting started, which is why I offer a 60 minute complimentary consultation to show you how the Transformational Reprogramming for Unlimited Success Technique can help you create whatever you want in life, and more importantly, to make sure that we’re a good fit to work together on your deep level transformation.

Now that you’re aware that the brain loves to know what’s next: When you enroll, sessions are typically 90 minutes in length, are virtual via Zoom, and always personalized to your unique goals.

Every 2 weeks for a predetermined duration specific to your goal, we’ll explore and uncover subconscious blocks that come in the form of fears, negative beliefs, and false programming about oneself, which can limit even a highly intelligent individual’s ability to achieve forward progress in their health coaching business. Remember, the brain is default-programmed for keeping you safe. 

During a heightened state of suggestibility, we remap limited thinking into positive and healthy thoughts which reinforces healthy habits and new patterns of living the life you want to live! 

Your main takeaways on this learning session:

  • Not having an advantage in business can lead to failure

  • Most of childhood is spent in a hypnotic state of learning limitations

  • We’re naturally wired to stay in our comfort zone

  • The subconscious runs 90% of your life

  • Research demonstrates that the mind can be reprogrammed

  • Clinical Hypnosis is safe and effective

  • Hypnosis is a powerful tool for personal and professional development

Will I get results? 

Just like any successful program, if you’re committed, you show up and do the assigned homework, you’ll get the breakthrough results you’ve been looking for!  If you’re the kind of person that wants that unfair advantage to get out of your own way and have the confidence you need for success, then you’re probably wondering what the next steps are.

Step 1: Book a 1-hour complimentary consultation.
Step 2: I provide you with a recommended package based on your goals.
Step 3: We work the process and you watch your life and your business transform!